It’s also necessary to track data on your campaigns so you can analyze their effectiveness. So here’s the deal. Think energy auditors and organic food co-operatives. Your goal should be to see large suburban neighborhoods in your area with every rooftop covered with your solar panels. As they research your company, they’ll check online reviews. It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. Authenticity in solar marketing is key. As we have mentioned, the solar industry has typically survived off a referral system. These ads are run through auction-based systems like Google Adwords and Bing Ads. We won’t dwell on this one. Yes, keyword research is necessary for all sectors who would like to launch or maintain a successful digital marketing campaign. But, like most things, the devil lies in the details. Yes, we all want to save the Earth, but people really perk up when they hear about saving thousands on their electric bill. A primary marketing challenge is to ensure that the public hears the positive message about solar’s value equation. On the surface, the best strategic partners you may be able to find are other companies in the “green” field that are already saving people money while saving the planet. Sure, these businesses will have access to a great, fairly well off demographic that is sustainability minded, and they will have built up a layer of trust that is critical to closing a sale. Be clear about the types of solar solutions you offer and what your service area is. Nevertheless, I hope they inspire you to be thinking about what you did in 2017 and give you some ideas to include in your 2018 plans. The big challenge with marketing solar panel systems is the long-term sales cycle. While testimonials and reviews help persuade new leads who discover you online, you also want to make sure customers are telling their neighbors about you and suggesting they go solar. Solar Fred’s Guide to Solar Guerrilla Marketing includes 10 solar guerrilla marketing ideas to help your solar company to stand out from large competitors, get local brand recognition, generate more leads, and activate your referral base after the sale. With online marketing for solar companies, your business can use paid and unpaid channels, like search and social, to build a competitive solar marketing strategy that drives sales. Your solar energy company website design needs to accomplish a number of things. Share information on energy conservation, local environmental projects, and all types of green energy solutions. Marketing 360® is designed to help solar energy companies manage these challenges. With all the buzz around solar technology, the best way to amplify your inbound marketing efforts is with creative tactics. Email marketing can help solar companies attract new clients and increase their sales. This means that you cannot simply adopt a blanket marketing strategy that is copy-pasted from other industries. As solar energy is a progressive idea that still needs a lot of explaining to the average consumer, social media marketing in the solar industry presents the perfect opportunity to become a thought leader. Plan of attack: Become a thought leader in the solar industry via your social media marketing campaign. Added to this, incentive schemes are being employed throughout the globe that are only set to increase the uptake. 100% free. There are three ways to dominate the search results. There are many sites you need to have reviews on, including Top Rated Local, Facebook, Google, HomeAdvisor, and Yelp. Just don’t do it. They’re a type of branded banner ad that keeps your name in front of leads. This will only serve to increase your leads and generate more traffic. In addition to testimonial videos, create a company promotional video that gives an overview of your offer and its benefits. Solar is appealing because it’s environmentally friendly, but that isn’t likely to be your most effective topic for marketing. Your ad and the page it goes to on your website can match that offer. It’s a website in that you can list all your relevant business information, set up a call to action to request an estimate, and even use messenger to communicate directly with leads. For you to do that, you need ideas. One of the big keys to marketing solar is finding great strategic partners. In less than 90 seconds, you can make your case: Use this video on your homepage, Facebook business page, and optimize it for search on YouTube. Testimonials are most effective when customers relate how much they saved by going solar and how easy the installation was. Your marketing needs to generate initial leads, then nurture them through this process to the moment of buying decision. Make it simple. Despite our “addiction” to fossil fuels and even political rhetoric that strives to maintain outdated energy sources, consumers are attracted to solar alternatives more than ever. Look, we’re no Scientists, but in the words of a band that may need some sun themselves, “Nobody said it was easy. Solar Powered Lego Car teachbesideme 2. If you can get your company to the top of a Search Engine Results Page (SERP) through ethical means that take into the account the core mandates of the major search engines, you’ve struck marketing gold for the following reasons: We’re more than a little excited about the move to solar. Great Leap Studios is a solar power SEO and content marketing company that writes content for solar companies – as well as many green energy industries – to help you market your business. Homeowners want to know that solar power is working out well for people just like them. Everything you need to manage and grow your business from a singular platform. Use content to inform people of the benefits you offer and as touch points during the long sales cycle. There has been an explosion of renewable energy in the commercial, consumer and industrial sectors. You can stay in front of them using retargeting ads. When it comes to solar advertising, the greatest challenge lies in an industry that, while growing rapidly, is somewhat betwixt and between. Here is a good video example: Testimonials are so effective for solar companies that they’re all but a requirement for your website content. It’s important to give your sales team the knowledge and tools they need to balance these elements and be successful. After all, there are enough fly-by-night agencies... To get the highest ROI from your investment into SEO, you want to invest into your SEO by thinking long-term. By displaying some of your previous projects, you will be able to illustrate that you are a trustworthy supplier that has completed jobs successfully. But, marketing can be confusing as there are often many methods to choose from. Here they are—9 ways to capture your piece of the sun through digital lead generation and solar advertising. Solar roller . In this case, the details are how to employ solar marketing ideas that take into account the nuances of the industry. But the referral program works as a reminder to do the right thing and encourage their neighbors. You want to be all over page one. 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