The major difference between sweepstakes and contests is that contest winners are selected by judges using a set of criteria whereas sweepstakes winners are randomly selected. At Cliffedge Marketing, we suggest embedding the rules on your website. Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message, and – when done right – there are plenty of benefits of contests for your business, including elevating your overall brand experience. Alabama (AL) You can't imply or say, "You won!" The Sweepstakes begins on December 07, 2020 at 9 AM PST and ends on December 18, 2020 at 5 PM PST (the "Sweepstakes Period"). Contest and sweepstakes marketing packages, programs, platforms and services are the staple of the RAVEN5 offering. You can unsubscribe at any time. We make sure the sweeps or contest campaign is in alignment with the rest of the marketing message and brand, and we take care of all the legal compliance and execution of the campaign. SlideShare Explore Search You Upload Login Signup Submit Search Home Explore Successfully reported this slideshow. There is no shame in outsourcing the design and administration of your contest to an outside provider. Must have a complete release of Facebook by each participant, Cannot make “tag a friend” a part of the requirement to enter, Cannot make “Share this to a timeline” (either yours or a friends) a part of a requirement to enter. Our team will create an advertising and marketing campaign for your contest or sweepstakes to make it successful. A sweepstakes or contest can promote your products and company, expand your current customer base, and gather contact information of potential customers for future marketing. Must clearly state that Facebook does not have anything to do with the contest. In contrast, a “contest” is a game of skill (e.g., a longest golf drive competition). We integrate with multiple social channels for maximum exposure and engagement including Facebook, Twitter, LinkedIn, Pinterest, YouTube, email, mobile, web and more. Phone : 314.934.2406 Anyone can play and has an equal chance of winning. We utilize social sharing via our platform to expand reach and provide increased awareness. Save my name, email, and website in this browser for the next time I comment. Carolyn works with companies to create, and viral market, winning promotions maximizing ROI and loyal customers along with teaching others how to Find, Organize, Enter and Win giveaways. Running Sweepstakes, Contest Auditing, Giveaway Creative, Rules Drafting, Régie Filing, Banner Ads and Social Media Giveaways: Facebook Contests, Twitter Parties, etc., please Contact Us. While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social web. A contest should help you achieve a marketing or business goal. A primary benefit of running a contest is it provides valuable marketing material and engagement for the business. Contest marketing is a cost-effective way to generate publicity and notoriety for a brand or product. As one of our many Internet marketing services, Stir can plan, build, implement and manage a custom contest or sweepstakes that matches your unique business goals. Sweepstakes Do's and Dont's for Marketers A “Plain Language” Guide to the Deceptive Mail Prevention and Enforcement Act of 1999 The Deceptive Mail Prevention and Enforcement Act took effect on April 12, 2000. This is what most people think of when talking about a promotion, but a sweepstakes is actually a specific type of promotional marketing tool. Here are our recommendations across the core social media platforms: As you can see, this guide just scratches the surface of the many ins and outs of setting up a sweepstakes or contest for your brand. Contests, sweepstakes, and other online promotions often motivate your audience to spread the word and amplify your marketing message—especially if you give them a reason to. Sweepstakes Sweepstakes or drawings are not skill based, but rather based on luck. We specialize in sweepstakes marketing programs and have developed a platform, processes and tactics that result in affordable programs that achieve results for marketers and excite consumers. In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). Running an effective online sweepstakes campaign generates new leads, new customers, and eventually increases sales. However, if you only have two of the three, it’s a sweepstakes and you’re good to go. When planning your sweepstakes or contests, be sure to include your official rules (see more below) to cover your brand in this way. Consider CFA a partner in your marketing efforts as well as your sweepstakes administration company. If there is a purchase requirement, an Alternate Means of Entry (“AMOE”) that doesn’t involve a purchas… RAVEN5 provides custom development for both sweepstakes and contests for marketers that want something special, such as pin code redemption, instant win sweepstakes and programs that leverage social media such as photo contests. Establishing your primary objective for running a promotion, then choosing a tactic to strategically reach goals, is important. Must clearly state that Instagram does not have anything to do with the contest. A sweepstakes allows all participants to enter without a purchase (“NO PURCHASE NECESSARY.”). [email protected]. Contest and sweepstakes marketing packages, programs, platforms and services are the staple of the RAVEN5 offering. First, let’s breakdown the various types of Contest Marketing available. Entries that are submitted before or after the Sweepstakes … Marketing Sweepstakes and Contests Marketing Contest Ideas Coming up with good marketing contest ideas can be hard. RAVEN5 is the leader in sweepstakes marketing & contest marketing services and programs. Keep in mind that these laws DO NOT pertain to contests because the winner is selected by skill or merit, and their purchases may fall under consideration for the brand. © 2021 Cliffedge Marketing. Check out this page as part of your daily sweepstakes routine to be sure you don't overlook a prize you want to win, miss out on extra entries, or let sweepstakes with short entry periods pass you by. As a premier supplier of sweepstakes marketing services we have packages that include everything from customization via in-house designers, legal counsel, administration, bonding and insurance. When is it being distributed and awarded? The premise is simple – offer a prize that will entice your preferred target audience to give you their contact information and allow you to communicate with them. This proves very useful so you can provide a link to the page rather than spell it out every time on social media. a contest or sweepstakes as a tactic to sell something by mail. For faster response, give us a call. Simply put, if you have all three of the below, that’s called a lottery and is illegal. If you plan your strategy right, you’ll even generate some bonus sales. The Post and Courier creates customized contests to help businesses get leads that can be moved forward through your sales funnel. About Our Contests & Sweepstakes Attract leads to your business by offering a contest, giveaway, or sweepstakes for your target audience. For example, if the players are needing to write an essay or take a video, this user-generated content can be re-purposed and promoted by the sponsor at a later date. In order for a sweepstakes to be deemed legal, “consideration” needs to be eliminated from the mix, leaving prize and chance. Consideration (Payment or some method of entry that requires measurable effort), Minimum age to enter, ex. A “sweepstakes” is a game of chance (e.g., a random drawing). This contest from STAR Fine Foods offered multiple ways for its customers to interact with its olive brand, including voting for favorite recipes, uploading photos (UGC), and taking a quiz. Just make sure that you adhere to the rules. This law is put in place to regulate prize promotions that occur in the United States while also snuffing out any illegal contests. Sweepstakes software, also known as competition software or competition marketing software, let marketers create contests or sweepstakes that can be promoted via social media and a company's website. These protect the sponsors and administrator, They explain the contingency plan for selecting a winner and the rules that a winner must abide by if they win, If posting on social media, include a release of the platform(s). A sweepstakes is a random drawing. Sweepstakes began as a form of lottery that were tied to products sold. Establishing legally compliant rules for the eligibility of contest entrants is a top priority, and sweepstakes sponsors must indicate the associated eligibility requirements in the applicable contest rules. In some situations, the These days, companies both big and small are getting their clients involved in sweepstakes and contests as a way to strengthen brand awareness and drive user engagement. Can you really run a marketing contest on your own? DAVID RICE SWEEPSTAKES & CONTEST LAW . The best social media contests bring your audience from social media to your website, where they’ll see your branding, browse your products and services, and hand over their email address for a chance to win. You need to know the difference between them, however, if you're going to offer use one as a marketing tool or offer a giveaway for your business. Carolyn is a Digital Marketing Strategist and Sweepstakes Specialist. Sweepstakes and contests are great promotional tools to generate email marketing leads, brand awareness and build a relationship with consumers. Suite 205 It covers “sweepstakes mailings, skill contests, facsimile checks, and mailings made to resemble government documents. – These are typically games of skill. – Also known as giveaways, these are typically games of chance. Essentially, the goal is to keep brands from forcing users to make a purchase or provide considerations for a random winner drawing. 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