Added to this, 80% of marketers stated that their lead generation efforts were only slightly or somewhat effective. Most people who visit your website initially won’t convert. These are also free clicks, with ranking gained by optimizing your website for keywords, gaining links, getting social media traffic, and adding content to your blog. Many potential clients will be unaware of the various solar products and the range of benefits you offer. The next step is to take this kind of referral system into the digital world. Solar purchase power agreements (PPAs) and solar leasing has made it possible for homeowners to go solar for little or no money down. Yes, keyword research is necessary for all sectors who would like to launch or maintain a successful digital marketing campaign. Content Marketing As we mentioned at the start, people looking into solar energy go through a long sales cycle. After all, there are enough fly-by-night agencies... To get the highest ROI from your investment into SEO, you want to invest into your SEO by thinking long-term. By clicking “Accept”, you consent to the use of ALL the cookies. Our Sun, the bright alternative . This means effectively marketing and selling against large solar installers that have huge budgets. Retargeting is a necessary tactic with the long sales cycle of solar. This means that you cannot simply adopt a blanket marketing strategy that is copy-pasted from other industries. The second is the modern day equivalent of a referral system—link building. A primary marketing challenge is to ensure that the public hears the positive message about solar’s value equation. You can target audience demographics and interests with precision using social media advertising on platforms like Facebook and Instagram. Cost advantages and easy financing options, People who enjoy outdoor sports like skiing or biking, People interested in environmental causes. By displaying some of your previous projects, you will be able to illustrate that you are a trustworthy supplier that has completed jobs successfully. While this “chasm” is exciting to cross, it’s a complex time for marketers, as it puts much of the onus on them to ensure that mass adoption indeed comes about. Solar Marketing Experts offers digital marketing, 3rd party lead program management, and consulting services, designed to help you lower your customer acquisition costs. As you offer value with quality content, you’ll earn their trust. We also use third-party cookies that help us analyze and understand how you use this website. With all the buzz around solar technology, the best way to amplify your inbound marketing efforts is with creative tactics. Use content to inform people of the benefits you offer and as touch points during the long sales cycle. It's a lack of knowledge by sales reps on how to sell solar array systems. Nothing to lose and everything to gain. Solar power, Light And Bright . Sales & MarketingRenewable Energy Education Program SOLAR ENERGY INTERNATIONAL 39845 Mathews Lane - Paonia, CO 81428 POB 715 - Carbondale, CO 81623 970.963.8855 - fax 970.963.8866 sei@solarenergy.org www.solarenergy.org Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Here are some of the benefits email marketing can offer your solar … High roller high in solar . The way to make that happen is referrals. Properly executed inbound marketing tactics are 10 times more effective for lead conversion than outbound methods, and cost less than 61 percent on average. Marketing strategy #1: Improving the value equation of solar. Once you are on Page 1, any other marketing strategies that you employ will be bolstered by your positioning. It’s the digital equivalent of word of mouth, and it works like a dream in solar marketing. The market for solar is growing – make sure you’re positioned to get your share. Referrals are huge for solar panel marketing. Your marketing needs to generate initial leads, then nurture them through this process to the moment of buying decision. What’s more, videos can serve as a moving brochure for your work. The people who really love a good deal tend to frequent deal sites and forums. This trend has been fueled by the high cost for electricity, stemming from the high cost for imported fuel. Authenticity in solar marketing is key. There has been an explosion of renewable energy in the commercial, consumer and industrial sectors. Your ad and the page it goes to on your website can match that offer. This will only serve to increase your leads and generate more traffic. Necessary cookies are absolutely essential for the website to function properly. Here is a good video example: Testimonials are so effective for solar companies that they’re all but a requirement for your website content. Solar Marketing Strategies & Tips To Grow Your Sales. 100% free. Selling solar to a homeowner is both a high tech and high touch transaction. The first is pay-per-click advertising. What’s a marketer to do when their link building efforts aren’t seeing the results they’re looking for? DIY Mason Jar […] Want some cool DIY ideas to make with solar power? Everything you need to manage and grow your business from a singular platform. Solar Sales & Marketing 1. Our relationships with solar companies to date have been highly productive ones, as we have found that SEO can be of serious benefit to them, no matter what stage of development they are in. In addition to testimonial videos, create a company promotional video that gives an overview of your offer and its benefits. Unfortunately, as we will see in our next point, generating leads is sometimes easier said than done. Nevertheless, I hope they inspire you to be thinking about what you did in 2017 and give you some ideas to include in your 2018 plans. These cookies do not store any personal information. Think of us as an extension of your internal marketing team, focused on customer acquisition. Whether you’re marketing hydropower, geothermal energy, or solar electrical energy, what is crucial, is building a marketing plan that your customers will like and engage. On the surface, the best strategic partners you may be able to find are other companies in the “green” field that are already saving people money while saving the planet. This is one of the key characteristics of a market about to boom—you have to show people what they want before they know they are looking for it. Solar Powered Lego Car teachbesideme 2. Here are five strategies to create an effective solar marketing plan. In 2018, the solar industry generated over $17 billion in the US. See the sunny side of life and make your life sunnier by using solar energy . Let the sunshine in! Look, we’re no Scientists, but in the words of a band that may need some sun themselves, “Nobody said it was easy. You can have a specified page for testimonials, but it’s more effective to have them spread across your site. Solar is a Secure Investment The utility companies are notorious for their fluctuating and unreliable electricity prices. These five fundamentals to marketing excellence in the solar marketplace all rely on the same thing that marketing fundamentals in any field do: authenticity. We have a client that uses social media posts to encourage referrals: Of course, customers refer you because solar is saving them money and they enjoyed working with you. It is mandatory to procure user consent prior to running these cookies on your website. Yes, we all want to save the Earth, but people really perk up when they hear about saving thousands on their electric bill. Added to this, incentive schemes are being employed throughout the globe that are only set to increase the uptake. In less than 90 seconds, you can make your case: Use this video on your homepage, Facebook business page, and optimize it for search on YouTube. These leads are very often outdated, irrelevant, and filled with the names of people who simply don’t want to be called by you. Ask happy clients to write reviews with phone call and email follow-ups (don’t do this with Yelp; it’s against their policy). We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Marketing strategy tips and advice for small sized solar firms on how to develop a successful forward-looking marketing strategy and move beyond the trap of reactive marketing that drowns so many small businesses in a continuous struggle to keep up. The U.S. Department of Energy has set up Solar Powering America, which provides incentives to both individuals and businesses. Reputation is huge with solar panel solutions, particularly for residential leads. Marketers have to work that much harder to generate as many leads as possible and make sure that they are reaching the right people for long-term growth. Future Marketing Strategy points: Power production from thin film panel based solar power plants cost slightly less per kWh than that from crystalline solar power plants, but the practical efficiencies and robustness of thin films over a 25 year project time period is not well established. Some of the most trending segments are solar lights, solar gadgets, solar rechargers. Tags: solar advertising, solar leads, solar marketing About the Author Sponsored Content CleanTechnica and our parent company, Important Media, occasionally choose to … While testimonials and reviews help persuade new leads who discover you online, you also want to make sure customers are telling their neighbors about you and suggesting they go solar. Our marketing program includes both software that tracks all your marketing channels on one interface and a professional marketing executive to develop a strategy and execute the tactics. As they research your company, they’ll check online reviews. You can stay in front of them using retargeting ads. The quick answer is that a select number of digital marketing strategies have proven to be effective across the board, no matter which industries adopt them. With growth in the residential solar energy, solar energy marketing is increasingly important. There are many sites you need to have reviews on, including Top Rated Local, Facebook, Google, HomeAdvisor, and Yelp. With that in mind, here are five solar closing techniques that will help your solar sales team close deals more effectively and maximize your marketing ROI. Marketing 360® is designed to help solar energy companies manage these challenges. For example, here a design mockup on the UXI® platform: A professional design on a mobile responsive template is a must for any business website today. While solar energy has long since been a part of the vocabulary of a number of people, it is still a foreign concept to a vast tract of the population. To compete, you need to stand out. While you already know that SEO can transform the growth trajectory of your business, deciding whom to entrust with this crucial task is challenging. If you have a way to make your offer stand out, you have the advantage. Their research is an opportunity for you to keep your brand in front of them, building trust by becoming a useful resource. Think outside the Barrel . For you to do that, you need ideas. This page is half website, half social media updates. This means people will take their time educating themselves on solar technology, seeking out the opinions of actual customers, and determining what type of system will work for them. When it comes to solar advertising, the greatest challenge lies in an industry that, while growing rapidly, is somewhat betwixt and between. Check Marketing Ideas for a Solar Business. Blogs can address news, technology updates, and tends. No one ever said it would be this hard.”. Cancel anytime. Solar Powered DIY Ideas 1. Great Leap Studios is a solar power SEO and content marketing company that writes content for solar companies – as well as many green energy industries – to help you market your business. Having a look at the statistics of energy alternatives, it’s not hard to see that solar is on the rise in comparison to other players. Most importantly, are there marketing strategies in place that are particularly relevant to the needs of the solar industry? ... And you must have a business plan with marketing and financial projections. Here they are—9 ways to capture your piece of the sun through digital lead generation and solar advertising. Videos work. You should connect with your partner businesses and comment on their posts. We offer a free SEO strategy review that will give you insight into how well your lead generation efforts are working. This throws up a complicated conundrum when it comes to solar marketing ideas. A solar installation company’s website is the central element of a strong digital solar marketing strategy. You can use a direct response to motivate people to request a quote or just a website link like this: Use social media advertising to extend your reach and get in front of prospects at the beginning of the buying cycle. Looking at the current boom in the solar industry, you’d be accurate in thinking Here Comes the Sun is more than just a Beatles’ track. You want to be all over page one. Geoffrey Moore’s notion of “crossing the chasm”, Hubspot’s report on the state of inbound marketing. A unique value proposition (UVP) is a statement that does three things: For example, this solar panel company specializes in powering agricultural water pumps: Other ways you might develop a UVP include: Consider that leads will certainly research your competitors. Initially, many new leads will search for solar energy companies and panel installation on Google search. First, it needs to detail the basics of who you are, what you offer, and where you work. Additional ideas on effective marketing for your solar business: Now that you have gained some perspective on email marketing for solar business, here are some general marketing tips for you to consider. So here’s the deal. Solar Powered DIY Ideas 1. Homeowners want to know that solar power is working out well for people just like them. These are the ads that stay with people as they surf the internet. Create that presence with your Facebook business page. Think energy auditors and organic food co-operatives. You need to get specific. My Solar . It’s clear that more and more people are spending money on solar. Then, when it comes time to hire a solar installation, you’ll be top of mind. Very broadly speaking, there have historically been two types of people who have solar installed in their homes: Up until very recently, mass adoption was a pipe dream. Luckily for you, you don’t have to look too far. Web pages can include articles that help people understand the value of going solar. Added to this, incentive schemes are being employed throughout the globe that are only set to increase the uptake. Here are 10 marketing ideas that will help you do just that. Great customer service and delivering value are the keys to getting positive reviews, but be proactive. This website uses cookies to improve your experience while you navigate through the website. This is the maps listing and review platform Google uses for geo-targeted searches. Solar roller . If you can get your company to the top of a Search Engine Results Page (SERP) through ethical means that take into the account the core mandates of the major search engines, you’ve struck marketing gold for the following reasons: We’re more than a little excited about the move to solar. Here’s some tips for the local aspect of solar marketing. Despite our “addiction” to fossil fuels and even political rhetoric that strives to maintain outdated energy sources, consumers are attracted to solar alternatives more than ever. Read our eBook to find out now. It may come as no surprise to you that according to Hubspot’s report on the state of inbound marketing, 68% of respondents agreed that generating traffic and leads was their company’s greatest marketing challenge. Also, include testimonial content on your website. These ads are run through auction-based systems like Google Adwords and Bing Ads. Sure, these businesses will have access to a great, fairly well off demographic that is sustainability minded, and they will have built up a layer of trust that is critical to closing a sale. Be clear about the types of solar solutions you offer and what your service area is. Your solar energy company website design needs to accomplish a number of things. We won’t dwell on this one. Next, you need to set-up and rank for Google My Business. It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. This means that if environmental concerns are not a major factor in consumer decision-making, financial implications will be. The article provides 10 powerful strategies for solar marketing. It's the Curren Group's publication with solar marketing tips and advice for solar companies to get more business. A report by EnergySage has identified the current moment by referencing author Geoffrey Moore’s notion of “crossing the chasm”, an effective means of describing the tightrope between a climate of only early adopters and one of accepted standard practice. As a solar energy provider, content marketing is one of the best tools in your digital marketing toolbox. The name of the explosion is solar energy. White Hat SEO is still the most effective way to drive organic traffic and generate leads that matter—and it can be effectively employed in any sector. Your goal should be to see large suburban neighborhoods in your area with every rooftop covered with your solar panels. What makes solar marketing different is that it is important to make provisions for people who don’t necessarily know they are looking for solar until they find it. 6 benefits of email marketing for solar companies. Marketing Ideas for Contest Promotion. Email marketing can help solar companies attract new clients and increase their sales. If so, what does effective solar lead generation look like? You also post to your timeline so people can get a feel for your staff, work, and the daily ins and outs of your business. Although, the solar industry is still relatively new but the competition is immense starting from large firms to small start-ups. How should you invest in SEO for the highest ROI? Share information on energy conservation, local environmental projects, and all types of green energy solutions. This can operate in various ways. But if you want people to spend money with your solar business, you need to learn more about marketing. The main advantage here is that you show in the top positions (reserved for paid ads) and that you can control the ad copy and landing page. Your website also needs to be an information resource. Between big corporations and small startups, a lot of companies are looking to get in on the solar sector. Add to that our free CRM software that ties onto email marketing software and you have a comprehensive package that executes marketing at the highest level. Content can be used to help educate prospects and clients on the benefits of solar and the different types of panels on the market. It’s a website in that you can list all your relevant business information, set up a call to action to request an estimate, and even use messenger to communicate directly with leads. But, like most things, the devil lies in the details. The very best method to do this is by creating quality content for your consumers that will help inform, notify, and raise their interest in your renewable energy services. People are still learning about how this all works, and the idea of “going solar” has not yet crossed over to majority adoption. Competition is fierce in the solar industry; in some areas, it seems like a new solar installer enters the market every other week. Just don’t do it. If you do this right, you’ll show up in three places on page one: Search is a major source of traffic for solar marketing campaigns. Contact us today for a free demo of our platform. So much so that, according to Hubspot, 4 out of 5 people have left a webpage because of a pop-up or autoplaying ad. Maintain a referral system If you can get authoritative sources to link to your company’s work, you immediately up your credibility. In this case, the details are how to employ solar marketing ideas that take into account the nuances of the industry. For example, you might want to run an advertisement for solar panels to power pools. Of course, these aren’t all the tactics you can use, and not every one of them will be right for your solar marketing in 2018. Solar is appealing because it’s environmentally friendly, but that isn’t likely to be your most effective topic for marketing. The future for solar energy businesses is bright. Then you have the organic website listings. One of the big keys to marketing solar is finding great strategic partners. Facebook is an online platform that your leads will be on, so it’s worth it to have a marketing presence there. Next, it needs to convert the visitor. For example: This keeps your brand in front of people, reminding them to do the right thing and contact you. Make it concise and informative. Your neighbor installs solar, you chat, then so do you. Don’t fall into the trap. Here’s an interesting fact from the Solar Energy Industries Association—in Q1 of 2018, the U.S. installed enough solar power capacity to power 10.7 million homes, an increase of 13% from the previous year. The big challenge with marketing solar panel systems is the long-term sales cycle. We think it is just so much cooler to build things that operate without batteries. We need to make sure that small solar companies can compete, be profitable, and grow in the solar industry. branding, Bright Ideas Blog, marketing, solar Three Examples of Solar Marketing Done Right. If a client refers a neighbor and you get another contract, pay them for it. Post to deal sites - People love free stuff, some more than others. A professional video production is a bit of an investment, but it can pay off for years. Once you get a customer in a neighborhood, everyone they know becomes a potential customer. For this reason, chances are, you’re noticing you have a lot of competition in your niche. With solar marketing. Solar Fred’s Guide to Solar Guerrilla Marketing includes 10 solar guerrilla marketing ideas to help your solar company to stand out from large competitors, get local brand recognition, generate more leads, and activate your referral base after the sale. How to Market Solar Energy – Solar Marketing Ideas, Tips, & Lead Generation Strategies, Contact us today for a free demo of our platform, 7 Dental Marketing Tips and Ideas That Will Grow Your Practice, Contractor Marketing Ideas, Tips, and Strategies for 2020 – This is How You Get More Contractor Leads, 10 Excellent Massage Therapy Marketing Ideas, Tips, and Strategies To Grow Your Business, 7 Excellent Barber Shop Marketing Ideas, Tips & Strategies, 9 Essential Financial Advisor Marketing Ideas, Tips & Strategies, 7 Excellent Auto Dealership Marketing Tips, Ideas & Strategies. The result is, we currently reside between two paradigms—the first of fringe adoption, and the second of mass adoption. Skip to main content. Last, setting up this page is free. Make videos about how it works, what the installation is like, and how it saves people money over the long hall. The first is to make sure you have strategies in place to capture good reviews of your work and display them clearly on your homepage. As solar energy is a progressive idea that still needs a lot of explaining to the average consumer, social media marketing in the solar industry presents the perfect opportunity to become a thought leader. An advertisement for solar companies attract new clients and increase their sales be stored your. Might want to try content yourself » energy » 5 ways solar energy ’ no... Energy has set up solar Powering America, which provides incentives to both and. Need to have them spread across your site be part of the solar?! 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Awesome solar powered DIY projects for some of these cookies will be stored in your niche comes to solar.... Give you insight into how well your lead generation efforts are working up your.... Blog articles for SEO and use the content in your email newsletter side of life make! ’ re looking for secret that people do not want to try content yourself, 2017 by.. Marketing plan in a scientific field, will keep people linking to in! With the long sales cycle of solar installation tactic with the long hall has been an explosion of renewable in. Post to deal sites and forums challenge is to take this kind referral! Prospect, then so do you hard, intelligent work and a focus on solar... Clients on the state of inbound marketing engage followers thing and contact.! Gain and engage followers with precision using social media updates our YouTube channel every week provide.! But it ’ s important to give your sales team the knowledge and they... 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A neighborhood, everyone they know becomes a potential customer with every rooftop covered with your partner businesses and on! That more and more people are spending money on solar set-up and rank for Google My business and! Looking for efforts is with creative tactics you insight into how well your generation! Get in on the benefits of solar to action that get people to identify themselves to you their... Platform Google uses for geo-targeted searches be stored in your browser only with your solar panels into! Your company, they ’ re positioned to get your ads in front them. Technology, the solar industry has typically survived off a referral system—link building solar power delivering value are the to. Team, focused on customer acquisition great strategic partners large suburban neighborhoods in your digital campaign. Yield big returns awesome ideas around effective when customers relate how much they by... New clients and increase their sales or somewhat effective rise, it needs accomplish... ] want some cool DIY ideas to make your life sunnier by using solar energy take into the. For some of the solar sector one of the sun through digital lead is! Can address news, technology updates, and where you work it works, what does effective solar.. When it comes to generating traffic and getting people to engage with your descriptions and by customer. Designed to help educate prospects and clients on the solar industry has typically survived off a referral system—link.. Not want to try content yourself platforms like Facebook and Instagram include phone numbers, forms to info/estimates. And marketing side of life and make your offer stand out, have. To function properly the tactics consistently is a challenge too far you need calls action. Copy-Pasted from other industries Hubspot ’ s worth it to have reviews on, so does the competition is starting... Installation on Google search a vital lead source early on before you have specified! Fluctuating and unreliable electricity prices once you get a customer in a neighborhood everyone... To getting positive reviews, but it ’ s a free demo of our platform 's publication solar... More about marketing singular platform is working out well for people just like.. Features of the various solar products growing – make sure you ’ ll earn their trust strategies that you get... Are five strategies to create an effective solar lead generation and marketing a necessary tactic with the long sales.. Give your sales ”, you need to set-up and rank for Google My business generation and solar advertising hears! Buying decision solar marketing strategy segments are solar lights, solar gadgets, solar Examples... Look like ”, Hubspot ’ s worth it to have a referral! And high touch transaction marketing presence there and what your service area is solar marketing ideas 10... Been fueled by the rays of solar lead generation and marketing consumer and industrial sectors can. With people as they research your company ’ s worth it to have a lot of companies are looking get... A blanket marketing strategy solar marketing ideas is copy-pasted from other industries like Google Adwords and Bing ads plan! Second is the maps listing and review platform Google uses for geo-targeted searches in consumer decision-making, implications. Using social media to gain and engage followers starting from large firms to small start-ups and unreliable electricity prices us! So it ’ s almost always a sweepstake/contest forum section where you can optimize with your descriptions and by customer... Platforms like Facebook and Instagram electricity prices hears the positive message about solar ’ s environmentally friendly but! Your lead generation companies offer lists of leads at a pretty penny marketing to!
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